Every capability of the CAQA Marketing platform, explained one at a time — what it does, and what your team can do with it.
Design branded email in a drag-and-drop editor, send it to exactly the audience you choose and watch delivery, opens and clicks come back in plain-English reports. Templates keep every send on-brand, and unsubscribe handling is built into every footer.
Reach people where they actually look. Compose short, timely text messages for reminders, intake deadlines and follow-ups, sent only to contacts who have opted in — with opt-out handled automatically.
Build audiences from what you know and what people do — course interest, location, lifecycle stage, opens, clicks and visits. Segments update themselves as contacts change, so every campaign lands with the right group.
Map the path from first enquiry to enrolled student once, then let it run. Journeys combine email, SMS, waits and branches that react to what each contact does — opened, clicked, went quiet — without anyone pressing send.
Not every enquiry is equally ready. Lead scoring watches engagement signals — opens, clicks, page visits, form activity — and ranks contacts so your team calls the people showing real interest first.
Publish a page for every campaign without waiting on a developer. Landing pages share your brand styles, plug straight into forms and conversion tracking, and can be A/B tested like everything else.
Every enquiry starts somewhere. Forms capture contact details, course interest and consent straight into the platform — no spreadsheets in between — and can start a journey the moment they are submitted.
Plan the month, not the morning. Draft posts, queue them across your social channels and see the whole calendar in one view — so social keeps pace with your campaigns instead of chasing them.
Set what each campaign is allowed to spend and watch actuals against it as the campaign runs. Budgets keep channels honest — and make the end-of-month conversation about numbers you already know.
Follow the whole path: the click, the form, the enquiry, the outcome. Conversion tracking joins the dots between campaign activity and the results you actually care about, so reporting is about outcomes — not impressions.
The same send, a different message for everyone. Merge fields and dynamic content blocks adapt email, SMS and landing pages to each contact — their name, their course interest, their stage — without extra sends.
Stop guessing which subject line, layout or page works. Run variants side by side, let the platform split the audience fairly, and promote the winner — on email, SMS and landing pages alike.
When a result lands, attribution answers the only question that matters: which activity did the work? See how campaigns, journeys and channels contributed to each outcome, so the next budget goes where the evidence points.
Book a walkthrough and we will run the platform against your real channels — or hand the heavy lifting to the CAQA Marketing Studio.
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