CAQA Marketing is the marketing automation platform of CAQA Groups. Send email and SMS campaigns, build automated journeys, score leads, publish landing pages and see exactly which activity produced the result — with a full-service studio behind the software when you need it.
Everything a marketing team runs in a week, in one place — and every feature explained in detail on its own page.
Design, send and measure branded email.
→Timely, consent-aware text messaging.
→Audiences built from attributes and behaviour.
→Multi-step workflows that run themselves.
→Interest ranked by engagement signals.
→Campaign pages published without code.
→Enquiries captured straight into the platform.
→Posts planned and queued in advance.
→Spend planned, capped and tracked.
→From click to enquiry to outcome.
→Content that adapts to each contact.
→Variants tested, winners promoted.
→See which activity did the work.
The platform follows the same path your prospects do — capture, segment, automate, measure.
Import contacts and capture new enquiries through forms and landing pages, with consent recorded from the start.
Group contacts by attributes and behaviour, then tailor every message with dynamic, personalised content.
Build email and SMS journeys with branches, waits and goals — scored leads surface when interest is real.
Track budgets, conversions and attribution, A/B test as you go, and put more behind what works.
Some campaigns need hands as well as software. The CAQA Marketing Studio is the full-service team behind the platform — brand, digital advertising, content, SEO, lead generation and design for education and professional services, with compliance in the brief from the first draft.
CAQA Marketing is built to work alongside the wider CAQA ERP suite — education platforms from the same family that share one standard of design and quality, so marketing sits beside your CRM, student management and learning systems instead of apart from them.
Tell us about your team and your channels. We will walk you through the platform — and where the Studio can take over the heavy lifting.
CAQA's credibility as a market leader rests on four verifiable strengths — the breadth of its range, genuinely integrated services, deep regulatory experience, and technology built specifically for education.
From audit-ready resources and courses to publications, platforms and media — the widest portfolio in Australian education quality.
Specialist brands that work as one team, so advice, resources, systems and support connect instead of competing.
Decades of hands-on work with Australian VET and higher education regulation, applied to real providers and real audits every day.
Platforms engineered for education from the first line of code — never generic software adapted after the fact.
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